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Google Analytics Integration

Collect valuable data about your website visitors’ browsing behaviour with our Google Analytics (GA) integration based on GA Events.

When a visitor engages with Chat2 that interaction is pushed to your GA account as an Event and can be viewed under the Behaviour tab along with a Category, Action and Label attribute – each corresponding to different information including:

  • Chat start and whether the customer initiated the chat or Chat2 did.
  • Chat end and whether the customer ended the chat.

Your Chat Events can then be incorporated as part of a Conversion Goal for your business in GA meaning you can more closely track the effect that Chat2 is having on your business’s KPI’s, whether it be online sales or generating leads.  Learn more about GA Goals here.

Chat2 integration for Google Analytics is available by request for a monthly fee.


 

Once your integration is activated all that is required are a few simple steps as outlined below.

Chat2 Dashboard

  • You can change the name of the Event Category, Action, and Label for various interactions under the Installation tab in your Chat2 dashboard.

Google Analytics Dashboard

  • Ensure you have Google Analytics tracking installed on your website.
  • Login to your GA account.
  • In Behaviour select Events.  Here you will see your Chat Events.

You can learn more about Google Events here.

Troubleshooting tip: Ensure there is only one Google Analytics account associated with your website as the chat events will only show on one account.

Your Chat2 Dashboard also contains similar data as well as:

  • Visitors contact details if available
  • What digital source they came from
  • What web page they engaged in a chat from
  • Location, date, and time of chat
  • Chat content

You can learn more about Chat2 Concierge reports here.

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How to drive more direct sales to local business!

The hospitality and tourism industry are being extorted by two large American companies – in this video DickSmith explains how – he likens it to the 1950’s when the small family business had to pay protection money to crime gangs to prevent their business from being burnt down – but its legalised!

We love the passion Dick Smith tells this story and it’s still true – we still have that annoying woman on our TV every night in Australia telling everyone to book online and hand over millions of dollars to these 2 large millionaires in the United States. Chat2Concierge is assisting our hotels and tourism businesses to stand up against these 2 large online conglomerates.

Our team of online engagement specialists promote the business directly through the website to the visitor. We are introducing remarketing technology that will promote the business in the web browser after a website visit without the visitor being on the website. We are taking the fight to the OTA’s on behalf of our customers.

If more dollars are being kept within the business, the more likely they are to spend it within the local community, either through offering employment, undertaking activities requiring local tradespeople or even being more likely to donate to the local sporting clubs!

This is not only a challenge for Australian business as I have spoken to customers in New Zealand, Fiji , UK and the States who all share this struggle. As Dick Smith says “This is extreme greed capitalism at its best!” Always book direct and save our tourism industry.

If you would like to know more we have several free live 10 minute live sessions coming up on Thursday 23rd Jan at 10am or Thursday 23rd Jan at 6pm (AEST) and Tuesday 28th Jan at 10.30am and 6.30pm – just click the times to register or reach out on chat and the team will share the links for you.